How Does Content Help You Get More Traffic? Search engines love websites that offer valuable content. No matter what type of site you have, you can leverage this to increase the traffic to your website. Whether you have an online store, a forum, or a blog, you can add content to generate traffic.
Also, visitors just plain love sites that offer free content. Personally, if I go to a website that is just a storefront, I may be hesitant to buy. However, if I come in and click around a bit and get to know more about the owners and their products, I may just pull out my wallet.
Plus, content makes websites “sticky”. This means that, if a visitor comes to a website and finds good information (in any format), they are more likely to return than if they just land on a sales page.


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