10 Part Audio and Video Tutorials about The Traffic Handbook.

Content is what “makes the web go around.” By that, we mean that content is the driving force that motivates many people to visit a website, and then to stay on that website.

Think about how you discover new websites and brands. Most of the time, it will happen when you’re searching for the answer to a question that you have, or when you want information about something. You’ll click on the content that comes up in Google, and if you enjoy the experience of reading, then you might make a note of that brand so that you can come back to it later.

Alternatively, you might discover content when someone shares it with you on social media, or when you see it in your homefeed. You’ll click because it sounds interesting and engaging, and
again: you’ll come back to that site if you think it has more to offer.


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