If you’re selling something, providing a service or managing a content website – you do need a mailing list.
When it comes to your website, every web page has a Primary Function – it exists to entice your web visitor to do something. You want them to read an article, act on your recommendations, buy your products or hire you for a service that you provide.
Every web page should also have a Back Up Function – and the major back up function of every page should be to entice visitors to sign up for your newsletter.

Why? Once you have their email address – you have the ability to market to them again and again. It is the start of a beautiful relationship!
Statistics show that very few people make purchases from a website on their first visit. But, the fact that they are there at all says that they are interested in what you have to offer so you need to make a way to keep in touch with these potential customers.


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