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One way to ensure the success of your business is to become recognizable as an expert in your community. It might seem surprising, but fame doesn’t happen by accident most of the time. Even though it may seem like some people are “overnight” successes, that overnight success likely came from years of planning.

If you want to become recognizable in your community, there are some steps you can take and things you can do to push yourself in that direction.

* Advertise Online and Offline – Don’t limit your advertising and press releases to just online. Instead, send out press releases locally, and advertise in the local publications as well as on TV and the radio.

* Be Active Online – You can become well-known in your local community by being very active on Facebook with your local people. Join local Facebook groups, publish locally-focused articles on LinkedIn, and mention local people and businesses on Instagram.

* Attend and Sponsor Local Events – Start making it a point to go to live and local events. Not only go to them but when the subject matter is appropriate, sponsor the events too. The more people hear your name and connect your business to your expertise, the better.


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